For most Americans, the pandemic had turned life upside down. Gone were many of our routines and basic expectations. ”Upside-Down”  begins as disorienting visually as the pandemic was experientially.  The visuals and headlines appear upside down to grab the viewers attention, but then quickly turn right side up. The copy and visuals leave the viewer with a sense of optimism: though we didn’t know when or how, life did indeed go back to something approximating “normal.” TransUnion invited those hopeful prospects to use their time to make sure their credit was in good-enough shape for later. These Landing Pages were created and deployed in the Ceros platform but are currently unavailable to be viewed online.